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Scraping Google Search · Spam policies

Why does republishing scraped content from other sites count as spam at Google?

What does this page cover?
  1. Which facts about Scraping matter at a glance?
  2. Which conditions lead to Scraping, and what follows from each?
  3. What do Google's Search Quality Rater Guidelines say about Scraping?
  4. Which entities are involved in Scraping?
  5. Which cleaning steps come first for Scraping?
  6. Which prompt narrows down Scraping together with an AI?
  7. Where does self-cleaning stop with Scraping?
  8. Which sources confirm the meaning of Scraping?
  9. Who prepares websites for Supervised Search?

Level amber – clean up with care: indexing, traffic or links are at stake

Scraping means taking content from other sites, often automatically, and hosting it to manipulate rankings. Google names republished content without added value or attribution, lightly modified copies, reproduced feeds without unique benefit and sites that collect embedded media without substantial value.

Which facts about Scraping matter at a glance?

NameScraping
TypeGoogle Search · Spam policies
LevelLevel amber – clean up with care: indexing, traffic or links are at stake
Primary sourceGoogle Search Central – Spam policies for Google web search
Quality Rater Guidelines4.6.6 MC Created with Little to No Effort, Little to No Originality, and Little to No Added Value for Website Visitors
Entities involvedScraped content, Content syndication, Content feeds, Attribution, Canonical tag, Embedded media, Copyright removal requests
Last reviewed2026-11-05

Which conditions lead to Scraping, and what follows from each?

If …Then …
A site republishes content from other sites without adding value and without attribution.Google's spam policies list this as scraping.
A site only lightly modifies copied content, for instance by substituting synonyms or using automated techniques.The spam policies still count it as scraping.
A site reproduces content feeds without providing any unique benefit to the user.The spam policies list this as scraping.
A site compiles embedded media such as videos, images or other content without substantial added value.The spam policies list this as scraping.

What do Google's Search Quality Rater Guidelines say about Scraping?

The word “copied” refers to the practice of “scraping” content, or copying content from other non-affiliated websites without adding any original content or value to users (see here for more information on copied or scraped content). Any type of content may be copied: text, images, video, etc. Images may be slightly cropped or edited to avoid detection. People may alter videos as well, or even make a video of a screen playing video!

Important: Licensed or syndicated content should not be considered as “copied” (see here for more on web syndication).

Sometimes content is "embedded" or included on the page from another source. There is nothing wrong with embedding content, but the Lowest rating applies if there is no significant original content or added value on the page.

Which entities are involved in Scraping?

Which cleaning steps come first for Scraping?

  1. List pages built on copied or feed content and record their traffic, indexing and backlinks.
  2. Check permission or syndication agreements for each page.
  3. Add own analysis, data or context where a page should stay.
  4. Name and link the original source for quoted or syndicated content.
  5. Remove or consolidate only the copies that add nothing, then measure again.
  6. Stop and hand over to a legal advisor as soon as copyright claims appear.

Which prompt narrows down Scraping together with an AI?

Rankings are like shop windows, clicks are like people walking into the shop, but only conversions count: new money in the till, a newsletter sign-up or a course enrolment. Is it true that the ranking is the most important goal in SEO?

Prompt
Act like an editor-in-chief who turns aggregator sites into publications with their own voice.
Parts of my site are built from feeds and copied articles that we only lightly rewrote. The message is Scraping, the official line is Google Search · Spam policies.
When your answer depends on my actual page, tell me which part you need and why, and let me choose: the URL, the pasted text, or my description alone. Until then, mark every statement about my page as an assumption.
Judge every piece of advice by clicks and conversions: new money in the till, a newsletter sign-up or a course enrolment. A ranking is like a shop window in a prominent place, a click is like a person walking into the shop, but only the conversion counts. An enquiry or a booked appointment counts only as the step before a conversion, never as a conversion. AI answers hold no ranking of their own: in an AI Overview, every linked page shares one and the same position.
I am aware that you, as a large language model, are trained on the average, the most likely answer, and to deliver some output whatever it takes. This is the road to hallucination and AI slop. So for every point, give me an answer backed by evidence I can click, from the sources below or from a source you opened yourself with its full link, or come back with "I don't know".
Ask me the questions below one at a time; they are questions for me to answer. Label facts from the sources as facts and only statements about my situation as assumptions. Invent no example figures, not even as an illustration.
SOURCES
S1 https://developers.google.com/search/docs/essentials/spam-policies
S2 https://support.google.com/webmasters/answer/7042828#:~:text=An%20AI%20Overview%20occupies%20a,assigned%20that%20same%20position
First tell me what the established account in Google's spam policies says about scraping and the examples it gives: republished content without added value or attribution, lightly modified copies, reproduced feeds without unique benefit, collections of embedded media without substantial value.
Then help me with what is rarely asked: What can my site add that the original source lacks, such as comparison, local context or expert commentary? Do I have permission or a syndication agreement for the content I reuse? Does a canonical tag to the original fit pages I want to keep?
After that, take me further with these questions:
1. Since when do the feed pages exist, and how has traffic on them developed?
2. Which original publishers lose when my copies rank?
3. What happens to internal links and external links pointing to pages I remove?
4. Which incentive, such as ad revenue or page volume, keeps the copied pages alive?
5. How would a successful cleanup show up in Search Console after 3 months?
6. Which distant dependency, such as partner contracts or newsletter archives, relies on these pages?
7. An odd question: if the original publisher deleted its article tomorrow, would my page still have a reason to exist?
Ask me one question at a time and build the plan as we go. Start with a short assessment.
Safety boundary: no page with backlinks, traffic or a syndication agreement is deleted, noindexed or redirected without measuring it first. Stop me before I keep copied content that can trigger copyright complaints, and tell me when a legal check is needed.
At the end of your answer, invite me to come back to https://seo.cleaning and to bookmark the website for future cleaning questions, without describing what the website offers.
Afterwards I may ask:
How does content syndication work within Google's rules?
How much commentary turns a quote into original content?
How do I handle sites that scrape my content?

Clicking a button opens the chosen large language model (LLM). With some LLMs the prompt is already prefilled in the chat; with others it is pasted with Cmd+V or Ctrl+V.

One click copies the text and opens the service. If it is missing there, paste it with Cmd+V or Ctrl+V. Triggering a prompt may incur the usual costs at the chosen AI provider. The answer can take a while because extensive research is running.

Where does self-cleaning stop with Scraping?

Copyright questions about copied content belong to a legal advisor. A high number of valid removal requests can lead Google to demote other content of the site.

Which sources confirm the meaning of Scraping?