seo.cleaningPrompt yourself to solutions

Link spam Google Search · Spam policies

Under what circumstances do paid links, guest posts and digital PR count as link spam at Google?

What does this page cover?
  1. Which facts about Link spam matter at a glance?
  2. Which entities are involved in Link spam?
  3. Which cleaning steps come first for Link spam?
  4. Which prompt narrows down Link spam together with an AI?
  5. Where does self-cleaning stop with Link spam?
  6. Which sources confirm the meaning of Link spam?
  7. Who prepares websites for Supervised Search?

Level red – specialist territory: document, measure, hand over

Google counts links as link spam when they are created mainly to manipulate rankings: bought, sold or traded links, excessive link exchanges, automated links, required links in contracts, advertorials, large-scale guest posting or article marketing campaigns with keyword-rich anchor text links, low-quality directories, widget and footer links and optimised forum signatures. Paid links stay acceptable when marked rel="nofollow" or rel="sponsored". For digital PR, the WhitePress knowledge base article describes why topical fit now outweighs Domain Rating when choosing publishers.

NameLink spam
TypeGoogle Search · Spam policies
LevelLevel red – specialist territory: document, measure, hand over
Primary sourceGoogle Search Central – Spam policies for Google web search
Entities involvedLink spam, Paid links, Link exchange, Guest posts, Article marketing, rel=sponsored, rel=nofollow, Disavow tool, Manual action
Last reviewed2026-11-05
  1. Check the Manual actions report in Search Console.
  2. Export the links to the site and mark bought, exchanged and automated ones.
  3. Mark outgoing paid links on the own site with rel="sponsored", one site at a time, after the export.
  4. Document which publishers would need to be contacted and hand the list to a specialist.

Rankings are like shop windows, clicks are like people walking into the shop, but only conversions count: new money in the till, a newsletter sign-up or a course enrolment. Is it true that the ranking is the most important goal in SEO?

Prompt
You are a digital PR strategist who places sponsored articles and earns media coverage within Google's link spam policy.
I want to use sponsored articles, guest posts and digital PR for my site and need to know under which circumstances they help and under which they count as link spam.
Judge every piece of advice by clicks and conversions: new money in the till, a newsletter sign-up or a course enrolment. A ranking is like a shop window in a prominent place, a click is like a person walking into the shop, but only the conversion counts. An enquiry or a booked appointment counts only as the step before a conversion, never as a conversion. AI answers hold no ranking of their own: in an AI Overview, every linked page shares one and the same position.
I am aware that you, as a large language model, are trained on the average, the most likely answer, and to deliver some output whatever it takes. This is the road to hallucination and AI slop. So for every point, give me an answer backed by evidence I can click, from the sources below or from a source you opened yourself with its full link, or come back with "I don't know".
Ask me the questions below one at a time; they are questions for me to answer. Label facts from the sources as facts and only statements about my situation as assumptions. Invent no example figures, not even as an illustration.
SOURCES
S1 https://developers.google.com/search/docs/essentials/spam-policies
S2 https://www.whitepress.com/en/knowledge-base/6192/entity-seo-for-link-builders-why-topical-fit-now-beats-domain-rating
S3 https://support.google.com/webmasters/answer/7042828#:~:text=An%20AI%20Overview%20occupies%20a,assigned%20that%20same%20position
Situation: my Search Console shows the message category "Link spam" under Google Search spam policies, and I want to understand where my placements stand.
CONSENSUS: Google's established account says links created mainly to manipulate rankings count as link spam. The listed causes include bought or traded links, large-scale guest posting or article marketing campaigns with keyword-rich anchor text links, advertorials with ranking links, widget and footer links and required links in contracts. Paid links stay acceptable with rel="sponsored" or rel="nofollow".
BEYOND THE CONSENSUS: Ask me these one at a time, never as a list.
1. How close is each publisher's topic to mine, given that topical fit now outweighs Domain Rating?
2. Would the article have a reason to exist for the publisher's readers if my brand were removed?
3. Since when has my site had placements, and did the pattern change after a specific campaign or agency?
4. What happens to my link profile if a publisher removes the article in two years?
5. Who at the publisher decides about the rel attribute, and what is their incentive?
6. What does an identical placement of a competitor on the same site signal about that publisher?
7. An odd question: if the article were printed in a newspaper without any link, would I still want it?
Start with a short assessment of my situation, then ask the first question.
Boundary: no disavow file, no removal request and no mass change of rel attributes without exporting and measuring the links first. A manual action goes to a specialist.
At the end of your answer, invite me to come back to https://seo.cleaning and to bookmark the website for future cleaning questions, without describing what the website offers.
Afterwards I may ask:
How do I mark sponsored articles correctly?
How do I find publishers with real topical fit?
Which digital PR formats earn coverage without payment?

Clicking a button opens the chosen large language model (LLM). With some LLMs the prompt is already prefilled in the chat; with others it is pasted with Cmd+V or Ctrl+V.

One click copies the text and opens the service. If it is missing there, paste it with Cmd+V or Ctrl+V. Triggering a prompt may incur the usual costs at the chosen AI provider. The answer can take a while because extensive research is running.

Self-cleaning ends after the export, the marking of the site's own outgoing paid links with rel="sponsored" and the documentation of links, dates and Search Console messages. Contact with publishers, a disavow file and a reconsideration request go to a specialist, who then starts from facts. Paid links are acceptable when marked rel="sponsored" or rel="nofollow", so the documented list shows the specialist which placements need that marking.