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Thin affiliation Google Search · Spam policies

Under what circumstances do affiliate pages count as thin affiliation at Google?

What does this page cover?
  1. Which facts about Thin affiliation matter at a glance?
  2. Which conditions lead to Thin affiliation, and what follows from each?
  3. What do Google's Search Quality Rater Guidelines say about Thin affiliation?
  4. Which entities are involved in Thin affiliation?
  5. Which cleaning steps come first for Thin affiliation?
  6. Which prompt narrows down Thin affiliation together with an AI?
  7. Where does self-cleaning stop with Thin affiliation?
  8. Which sources confirm the meaning of Thin affiliation?
  9. Who prepares websites for Supervised Search?

Level amber – clean up with care: indexing, traffic or links are at stake

Thin affiliation means affiliate pages that copy product descriptions and reviews from the merchant without original content or added value. Google names cookie-cutter affiliate sites and network programmes that repeat the same content across domains or languages. Good affiliate pages add original reviews, testing, ratings, price information or product navigation.

Which facts about Thin affiliation matter at a glance?

NameThin affiliation
TypeGoogle Search · Spam policies
LevelLevel amber – clean up with care: indexing, traffic or links are at stake
Primary sourceGoogle Search Central – Spam policies for Google web search
Quality Rater Guidelines4.5.3 Deceptive Page Purpose, Deceptive Information about the Website, Deceptive Design
Entities involvedAffiliate marketing, Product feeds, Merchant descriptions, Product reviews, Spam policies, Manual action notice, rel=sponsored
Last reviewed2026-11-05

Which conditions lead to Thin affiliation, and what follows from each?

If …Then …
Product descriptions and reviews are copied directly from the merchant without original content or added valueThe pages count as thin affiliate pages under Google's spam policies.
The same affiliate content is repeated across several domains or languages, or the site is a cookie-cutter siteThe pages match the pattern the spam policies describe for thin affiliation.
A page carries original reviews, testing, ratings, price information or product navigationThe page offers added value, which the spam policies name as the mark of a good affiliate page.
A site shows thin affiliate content in Search resultsThe spam policies allow Google to take action against it, so affected pages can lose visibility.

What do Google's Search Quality Rater Guidelines say about Thin affiliation?

  • A webpage claims to offer an independent review or share other information about a product, but is in fact created to make money for the owner of the website without attempting to help users. For example, the MC may contain intentionally misleading or inaccurate information created with the sole purpose of getting users to click on monetized links or buy the product.

Which entities are involved in Thin affiliation?

Which cleaning steps come first for Thin affiliation?

  1. List affiliate pages that only repeat merchant texts.
  2. Measure clicks and commissions per page before removing or merging anything.
  3. Add own tests, photos, ratings or price information where a page should stay.
  4. Remove or merge only the pages that add nothing and earn nothing, starting with a small test group.
  5. Mark affiliate links with rel="sponsored".
  6. Stop at any manual action notice in Search Console and hand the case to a specialist.

Which prompt narrows down Thin affiliation together with an AI?

Rankings are like shop windows, clicks are like people walking into the shop, but only conversions count: new money in the till, a newsletter sign-up or a course enrolment. Is it true that the ranking is the most important goal in SEO?

Prompt
You are a technical SEO lead who has turned feed-based affiliate shops into review sites with original tests.
I run an affiliate site with hundreds of products, many with merchant descriptions, and I want to know under which circumstances this counts as thin affiliation.
Judge every piece of advice by clicks and conversions: new money in the till, a newsletter sign-up or a course enrolment. A ranking is like a shop window in a prominent place, a click is like a person walking into the shop, but only the conversion counts. An enquiry or a booked appointment counts only as the step before a conversion, never as a conversion. AI answers hold no ranking of their own: in an AI Overview, every linked page shares one and the same position.
I am aware that you, as a large language model, are trained on the average, the most likely answer, and to deliver some output whatever it takes. This is the road to hallucination and AI slop. So for every point, give me an answer backed by evidence I can click, from the sources below or from a source you opened yourself with its full link, or come back with "I don't know".
Ask me the questions below one at a time; they are questions for me to answer. Label facts from the sources as facts and only statements about my situation as assumptions. Invent no example figures, not even as an illustration.
SOURCES
S1 https://developers.google.com/search/docs/essentials/spam-policies
S2 https://support.google.com/webmasters/answer/7042828#:~:text=An%20AI%20Overview%20occupies%20a,assigned%20that%20same%20position
CONSENSUS: Google's spam policies define thin affiliation as affiliate pages that copy merchant descriptions and reviews without original content or added value, often as cookie-cutter sites or network programmes repeating content across domains or languages. Google names as added value: original reviews, testing, ratings, price information and product navigation.
BEYOND THE CONSENSUS, one question at a time:
1. Which of my pages already carry own value, such as real tests, ratings or price information, and therefore stay out of scope?
2. Since when do the thin pages exist, and did they appear in one feed import or grow over time?
3. Who else republishes the same merchant feed, and how many of those copies rank for the same products?
4. How do commission incentives shape which pages exist, and which products only fill the catalogue?
5. What happens to internal links and link equity if I merge pages?
6. Which distant connection exists between the feed and other sites of mine, such as other domains or language versions with the same content?
7. An odd question: if the merchant removed all its product descriptions tomorrow, which of my pages would still have a reason to exist?
Then name the small page group that makes the first test candidate. Begin with a short assessment and ask for my domain only at the end, if needed.
Safety boundary: do not delete, noindex or redirect pages that earn commissions before clicks and commissions per page are measured, and test changes on a small group first.
At the end of your answer, invite me to come back to https://seo.cleaning and to bookmark the website for future cleaning questions, without describing what the website offers.
Afterwards I may ask:
What makes a product review original in Google's eyes?
How do I choose the first test group of affiliate pages?
How do I mark affiliate links correctly?

Clicking a button opens the chosen large language model (LLM). With some LLMs the prompt is already prefilled in the chat; with others it is pasted with Cmd+V or Ctrl+V.

One click copies the text and opens the service. If it is missing there, paste it with Cmd+V or Ctrl+V. Triggering a prompt may incur the usual costs at the chosen AI provider. The answer can take a while because extensive research is running.

Where does self-cleaning stop with Thin affiliation?

Google's spam policies allow action against thin affiliate content in Search results. Pages that earn commissions should therefore be measured per page (clicks, commissions, impressions) before any removal or merge. A manual action notice in Search Console is the point where self-cleaning ends and specialist help begins.

Which sources confirm the meaning of Thin affiliation?